Ray Erickson is a sales leader and operator with 20+ years of experience across advertising, media, and emerging platforms.

He began his career on the agency side at Horizon as an assistant broadcast buyer before moving into sales, where he found his footing building relationships, leading teams, and driving revenue growth. He spent nearly a decade in radio before transitioning into digital, with roles across ad tech, data, and video at companies like Sizmek and Epsilon.

As the industry shifted toward streaming, Ray joined Samsung Ads, where he helped stand up the East Coast business and launch new vertical categories. He later took on builder roles in emerging platforms, including leading go-to-market efforts at Victory+, a digital sports streaming network, and serving as the first New York sales hire for Intuit's SMB MediaLabs.

Across every stage of his career, Ray has gravitated toward building; new teams, new categories, and new revenue streams. He is known for leading from the front, developing talent, and creating cultures that balance accountability with energy and trust.

Through The Seat, Ray brings that same mindset to conversations with top revenue leaders, digging into the real stories behind their careers and the paths that led them there.

Ray lives in Connecticut with his wife, two sons, and their dogs. Outside of advertising, he's usually on a tennis court, golf course, Peloton, or on the lacrosse field coaching his sons' club team.